Designing and documenting the program measurement strategy is one of the first steps in any effective event management process, and the analysis of the program results against this measurement strategy is one of the last steps.

OpenSpark uses a five-step measurement process to collect and evaluate all program-relevant data, and then analyze this information against the program measurement strategy. The detailed cost and results analysis provided allows you to accurately measure the success of every meeting, event, and incentive program, and document the return on the investment and objectives.

Contact us to learn more about how our measurement, event marketing, event technology, and logistics management services can benefit your next event.