Many companies continually face the question of how to do more with less … how to deliver more work with less people, how to launch more new products with less R&D funds, how to reach more customers with less marketing resources …

In challenging economic times, the first reaction of many executives is to cut spending on corporate meetings, events, and incentives because they are large line-items in any marketing or sales budget. But, only considering cost and not the return will not deliver the results you need in your business. A recent survey of Fortune 1,000 Chief Marketing Officers found that meetings and events provide the highest return on investment of any marketing channel.

OpenSpark’s certified event and technology professionals have developed a broad and deep knowledge base by delivering thousands of programs over hundreds of years of combined experience. We effectively use this expertise to plan, design, and implement all aspects of corporate events, including in-depth marketing strategy, integrated technology plan, logistics management, and complete program measurement to insure that the program delivers business results.

Online Marketing Strategy for Corporate Events

A clear, powerful marketing strategy is essential to get the attention of your audience and persuade them to invest their time in your event, meeting, or incentive program. OpenSpark’s innovative creative team develops award-winning campaigns proven to influence behavior that will spark business results.  Learn more about our event marketing services.

Technology Planning for Corporate Events

A well-designed technology plan is absolutely essential to any corporate meeting or event, and will insure that you are working efficiently, monitoring and controlling costs in real-time, and effectively marketing your event across many online channels, including social media. OpenSpark has the combined marketing and technology experience to create technology plans that make sense for the marketing investment in your corporate events. Learn more about our event technology services.

Logistics Management

Strong logistics management is absolutely essential in delivering the business results expected from your meetings, events, and incentives. Our in-depth event management methodology has been developed and proven over the last 15 years, and is consistently recognized as best-in-class by our clients. Learn more about our logistics management services for corporate meetings, events, and incentives.

Program Measurement

Program measurement is the most critical element of any corporate meeting, event, or incentive program.  Documenting, measuring, analyzing the results of any event is no longer optional and OpenSpark has designed a five-step measurement process to clearly identify and communicate the business results of your event.  Learn more about our program measurement services.